A sales team which is ineffective, will lead to the businesses sales manager or director missing targets for growth and retention of sales, which ultimately hinder the company’s growth objectives.

If sales are considered the life blood of the business then failure to consistently recruit effective people, will ultimately make a business more vulnerable to competitors and wider market forces.

The business impact of a poor performing sales team includes:

• Decreased market share
• Lower share of customer spend
• Lower margin
• Increased cost of sales
• High staff turnover
• Decreased valuation

There is a different way ...