As a sales consultant in any industry, your main objective is to sell your product or service to as many clients as possible to earn a profit for your company.

This may take the form of traditional cold calling or telemarketing which is the act of initiating contact with potential customers. This part of the job can be repetitive and confidence sapping but it is an essential skill which must be mastered.

Sales often requires face to face selling where you will work alone to persuade a team of expert customers of the value of your product or service.

Very few commercial purchase decisions are made by individuals, so you will need to be able to communicate with customers at a wide range of levels, often with conflicting agendas.

As the value of a sale increases customers require more evidence that you will deliver results before they will commit. You will need to be able to ask the right questions to find out what really matters to your customers and communicate your benefits in persuasive written proposals.