Media Sales

What is Media Sales?

If you see an advert in a magazine, on a billboard, on TV, in the airport, on the train or pretty much anywhere, that’s media sales.

Someone has had to sell that advertising opportunity to an agency or directly to a company. It is that selling of an opportunity, rather than just any old bit of advertising space that makes media sales such an exciting arena to start your sales career in.
You’ll need to understand as much as possible about the opportunity that the particular media space you are trying to sell offers to a potential buyer. What is the most common identity of people who will view the advert? How is that relevant to a particular advertiser? Advertisers are constantly trying to expose their product to as big a target market as possible and media sales allows advertisers to achieve this.
Different products will be directed at different target markets and understanding this is crucial to be able to sell your opportunity. Of course knowing as much as possible about what your advertising space can offer to a client will be key to your success. You might have a space in a magazine targeted at 18-24 year old men – you wouldn’t approach a company who sells menopause supplements to the 40+ market would you?! We would certainly hope not anyway…