The sales process drives a company. By securing sales and bringing profit into a company, it allows the company to grow. Profit can be reinvested into training for employees or technologies to streamline business processes, increasing efficiency in the company and reducing costs.
Sales Executives are confident, communicative and engaging and this skill set is extensively developed in the role. It gives graduates the opportunity to develop their business know how, understanding of office and team dynamics and also develops negotiation, persuasion and above all, sales skills.
Most importantly, the sale of a product or service fills a need that your client had, whether they knew it before they spoke with you or not. It is a mutually beneficial relationship for both the Sales Executive and the client.
As a Sales or Business Development Executive, your role is to sell products or solutions to your client base. This will likely be telephone based contact but often progresses to face to face selling through meetings with potential and existing clients.
By contacting new and existing clients a Sales (or Business Development) Executive’s aim is to increase revenue for the company, and therefore increase your earnings through commission.
Business Development has a focus on bringing new clients on board; Sales Executives can also be involved in business development but can also have elements of account management and up selling to existing clients.
Sales and Business Development Executives sell products or services to existing and new clients. This begins with telephone contact but often evolves to face to face meetings to secure the sale of the product or service, to negotiate the details and secure the sale.
Hitting targets and KPIs is a vital task in sales. Having these clear performance targets to reach ensures that you know how well you are doing, when additional support and training is required and also means that you are able to tangibly see where the next point of progression is.
In sales, you will also be responsible for identifying new clients and sources of business, maintaining a database of these contacts and gathering leads from existing clients who may be able to identify potential client targets for you.
In sales, you need to fully understand your product and the benefits of it, so that each sale can be tailored to each individual client.
Sales develops a skill set which includes many transferrable skills in business. A huge number of business leaders started their careers in a sales role and they have gone on to use this extensive skill set to their advantage. Gaining and developing communication, questioning, persuasion, negotiation, team work, time management skills among many others ensures you become a desirable asset and so more likely to progress.
Rewards are a major benefit of a sales role. Be in monetarily in commission or the opportunity to leave early if targets are hit, or take executive lunches or gym memberships, all ensure that sales people remain motivated and offer treats many other industries never do.
A final benefit of a career in sales is that experience gained. Rarely at graduate level are you given the opportunity to work so closely with business leaders in the hub of a company, seeing exactly where your hard work and effort is going.